Petaling Street- China in Kuala Lumpur

Petaling Street is in the heart if Kuala Lumpur’s Chinatown area, and features an Array of bargain shops and counterfeit goods. Known as Chi-Cheong-Kai in Cantonese, it is infamous for pirated clothes and accessories along with bootleg DVDs and CDs. Petaling Street however does not exclusively offer pirated products. Haggling is a common sight here, vehicular traffic is usually not allowed in this area but that does not make movement easy as the place is usually crowded with locals and tourists.

Petaling Street also has it’s share of tourist attractions, Masjid Jamek, an old mosque of Moorish architecture and the Sri Mahamariamman Temple a Hindu temple that is one of KL’s most famous landmarks are regular tourist destinations. The area also has a bevy of restaurants and eateries that offer food ranging from predominantly Chinese to Indian, and Malay.
Some of the major features of the Chinatown are the McDonald’s that reflects the growing globalization of the area. The Army Hostel which is in fact a hotel that gives boot camp style accommodation, Hotel Malaya, Swiss Inn and the no frills Stay Orange hotel. Also near there are Chinese bookshops and a few stalls selling Hainanese chicken rice and Noodles.
The area attracts many locals and visitors in search of bargain items, including inexpensive dresses, shoes, fabrics and souvenirs, and lives up to its name of being a huge outdoor flea market. From fake Rolexes to fake Gucci bags to the sweetest papayas and pirated CDs. Petaling Street maintains much of its traditional atmosphere, particularly at night when vendors fan out their merchandise along the street.
The Grand Millennium Kuala Lumpur is about 15 km away from Petaling Street but offers access to the area through the KTM station that is just a short distance away from this Kuala Lumpur hotel.

Marriott Hotels resorts leverages equal strategy fragrancing solutions for its great room concept in malaysia

The first Renaissance Hotels and Resorts under the Marriott Hotel Group have gone live with Equal Strategy’s advanced environmental fragrancing solutions for their Malaysian properties great rooms, beginning with the Renaissance Melaka Hotel.
Marriott Hotels & Resorts’ great room concept, introduced last year, redefines the way that guests relate to and use the common spaces within hotels like lobby, check in areas, restaurants, social areas and retail outlets. The concept of the great rooms will be to create more fluid, organic spaces where individuals can enjoy public privacy. The new model is also expected to create some trends by giving guests fresh ways to work and play within the property that they couldn’t outside of the hotel.
By removing architectural barriers, the spaces will be designed to adapt to guests’ needs. The great room zones will include welcome, individual, social and business zones. The great room concept was conceived around the ideas of relaxing work and social business. Relaxing work has been defined as a much less formal way of working in the presence of other people, akin to the way people work at Starbucks.
Marriott’s Great Room fragrancing project implemented by Equal Strategy in Singapore and Malaysia is designed to standardize music and fragrance across hotels in the Marriott’s brand portfolio. Equal Strategy has delivered the fragrancing for various Renaissance Hotels in Malaysia including the Renaissance Kuala Lumpur Hotel (Zanzibar Mist), Renaissance Kota Bahru Hotel (Calypso Orange) and the Renaissance Melaka Hotel (Calypso Orange). Calypso Orange is a citrus floral fragrance with top notes of orange, lime, lemon and green accord, middle notes of jasmine, lily, lilac, violet and rose, and bottom notes of musk. Zanzibar Mist meanwhile is also a citrus floral fragrance is composed of top notes of ylang, coconut, citrus, spicy, lemon and orange, middle notes of jasmine, lily and rose and bottom notes of vanilla.
On 6th November 2007, the Renaissance Melaka Hotel went live with the fragrancing of its hotel lobby. It was followed a few days later by the Renaissance Kuala Lumpur (East Wing-Lobby and West Wing Lobby Lounge).
According to Simon A. Faure-Field, CEO of Equal Strategy, Marriott Hotels & Resorts is one of the major international chains leading the pack in terms of introducing innovative new ways in which guests are able relate to the interior spaces of a hotel.
The chain has examined the latest evolving guest behaviours, both socially and also at work, and have redefined their spaces into zones which support and extend those new behaviours. This is incredibly inventive for a major hotel chain to think outside the box like this and break the mould of its previous service model.
Equal Strategy is proud to partner with Brandaroma and the chain to provide a signature scent to those spaces which supports and compliments the underlying role of the space and imprints a recognisable sensory cue which guests will find pleasing and which reinforces brand recall and loyalty.
Equal Strategy has consulted other hotel chains, as well as boutique properties, on similar sensory branding solutions including Westin Hotels, Starwood Hotels, Pan Pacific, Naumi and M Hotel to name a few. This same month Equal Strategy has also delivered musical styling to four different outlets of the stunning new Raffles Dubai property. The company is the only one of its kind in the Asia region advising forward-thinking hoteliers on the deployment of these sensory brand techniques.
Faure-Field started his business in 1998 providing companies with telephone recorded answering services designed to help them project a consistent brand image when interacting with customers. His company’s services currently cover telephone on hold messaging, messages broadcast within retail businesses and hotels, the creation of music styling and fragrance deployment which is the most sophisticated system available in Asia.
Mr Faure-Field is the only consultant in Asia specializing in combining music with fragrance to synergise a consistent brand experience for customers. His work is solidly grounded in behavioural science research and draws extensively upon the finds of researchers in the field of effects of background music and atmosphere on retail environments. In the retail arena, studies by Areni and Kim, for example, noted that music can be a critical component of store atmosphere, playing a role in the decision-making processes.
Their studies, and others, show that if shoppers stay longer and travel slowly through a store, they are likely to purchase more. Another study by Milliman¹ found that the tempo of music can affect a shopper’s pace of movement around the store. For this reason the music tempo at Borders is slow and relaxed. Creating the right ambience in a store through music can have other benefits too, such as facilitating discussion between customers and sales staff, something that can be carried over into the hospitality field.
Faure-Field also collaborates with world renowned fragrance house Belmay and Australian company Brandaroma to design fragrances to positively reinforce brands positioning. The system, which creates an aerosolised fragrance deliverable through the property’s air conditioning system, also has the ability to cancel out malodorous smells like body odour and residual cooking smells emanating from kitchens and food preparation areas. Odourfoyl has the ability to actually change the genetic structure of bad smells so that the brain can no longer recognise them.
Footnotes
Equal strategy

Bintang Walk

Bintang Walk is Kuala Lumpur’s premier shopping, dining and people watching street located in the heart of the city’s “Golden Triangle” area and the center of modern Kuala Lumpur. The street is lined with sidewalk cafes where one can sit for a cup of coffee and watch the rest of the world go by. You can also step into one of the many shopping malls for air-conditioned bargain shopping.

Bukit Bintang is more a neighborhood than anything else. Though Bukit Bintang has always been regarded as a fashionable and trendy part of town, it has now been transformed into both a chic modern shopping district as well as a historic part of town. Bukit Bintang can easily be reached by bus, taxi or elevated high-speed trains known as the Monorail system. The area is also a commercial centre with many offices and businesses operating in Bukit Bintang.

After its transformation five years ago Bintang Walk has become a must see tourist destination. On weekends, thousands of locals as well as tourists promenade along Bintang Walk and its shopping centers. Almost every major nightlife event happens here such as the New Year’s countdown, Merdeka eve celebrations, as well as fashion shows, street concerts and parties. At night, Bintang Walk truly comes alive, when live jazz music is played and the whole place is beautifully lit-up.

The Grand Millennium Kuala Lumpur is strategically located in the heart of Bukit Bintang, also known as downtown Kuala Lumpur’s Golden Triangle, the city’s premier business, entertainment, and shopping district. Bintang Walk is just on the doorstep of this luxury Kuala Lumpur hotel.

Petronas Twin Towers, The Tallest Twin Towers In The World

According to regulatory guidelines, antennas of a tower are not considered towards the official height of the building, yet spires are counted as part of the official height of a tower. Therefore although the Sears Towers contained 110 floors and the Petronas Twin Towers have 88 floors, the Petronas Towers exceeded the official height of the Sears Towers by 10 meters. The Sears Towers nonetheless have their offices at a greater height than the Petronas Towers.

The Petronas Twin Towers were designed by the Argentine-American architect, Cesar Pelli and consists of Islamic influences towards the design of the towers. A skybridge provides access between the two towers, connecting the 42nd and the 41st floors of the towers to each other. The skybride is the tallest two story bridge to exist in the world. The bridge spans a length of 58 meters, weighs over 750 tons and lies 170 meters above the ground.

While visiting Kula Lumpur, one might need to find some Kuala Lumpur accommodation. A Kuala Lumpur hotel would be a good place to stay. Apart from providing Kuala Lumpur hotel accommodation, one would also be able gain access to many of the facilities available at the hotels.

Masjid Jamek, the Oldest Mosque in Kuala Lumpur